Oscars TV ratings are a flop

I thought the Oscars is a success, maybe my expectation is low enough to enjoy the show.


Sunday’s Academy Awards telecast on ABC offered a platform for several Hollywood stars to speak out on social and political issues such as racial inequality and the gender pay gap. It’s just too bad not very many people were watching.
[fortune-brightcove videoid=4077836166001]

Television ratings for this year’s Oscars fell 16% from last year’s figures as the show hit a six-year low, according to preliminary Nielsen estimates. The program, which was hosted by first-time emcee Neil Patrick Harris, drew 36.6 million viewers — down from the 43.7 million people who tuned in to watch Ellen Degeneres host last year. Last night’s broadcast represented the lowest ratings since 2009’s show — hosted by actor Hugh Jackman — while seeing a particularly harsh drop-off from the 2014 Oscars, which were the most-watched since 2000.

Nielsen’s figures also showed a decline in social media engagement around the Oscars as Twitter activity around the show…

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