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In the world of haute horlogerie, where centuries-old traditions often act as rigid boundaries, Hublot stands as the ultimate iconoclast. Founded in 1980 by Carlo Crocco, the brand achieved instant notoriety by pairing a solid gold case with a natural rubber strap—a combination that was, at the time, considered horological heresy.
Today, that spirit of “The Art of Fusion” has matured into a global philosophy, positioning Hublot at the intersection of traditional Swiss craftsmanship and futuristic material science.
1. The Philosophy: The Art of Fusion
Hublot’s identity is built on a simple yet daring premise: to connect the past and the future. This isn’t just a marketing slogan; it is the technical blueprint for every watch they create. By fusing traditional horological complications—like the tourbillon or the perpetual calendar—with avant-garde materials such as carbon fiber, sapphire, and high-tech ceramics, Hublot creates timepieces that are as much industrial art as they are functional tools.
2. Materials of the Future
Hublot’s dedicated metallurgy and R&D department in Nyon, Switzerland, has pioneered some of the most innovative materials in the industry:
- Magic Gold: The world’s first and only 18K gold alloy that is truly scratch-proof. By fusing 24K gold with ceramic, Hublot created a metal that retains the luster of gold but possesses the hardness of industrial ceramics.
- Vibrant Ceramics: While most brands struggle to produce ceramic in anything but black or white, Hublot has mastered a spectrum of high-pressure, high-heat pigments, resulting in the iconic Red Magic, Yellow Magic, and the newly debuted Sage Green.
- Sapphire Engineering: Hublot has democratized the sapphire case—once a rare and nearly impossible feat of engineering—offering completely transparent, smoked, and even neon-colored cases that reveal the “heartbeat” of the movement from every angle.
3. The Pillars of the Collection
Hublot’s lineup offers a distinct personality for every type of collector:
| Collection | Essence | Notable Features |
| Big Bang | The Flagship | A “sandwich” case construction, 6 H-shaped screws, and bold, 44mm+ presence. |
| Classic Fusion | Sport-Chic | A slimmer, more understated profile that pays homage to the original 1980s design. |
| Spirit of Big Bang | The Tonneau | A barrel-shaped evolution of the Big Bang, often featuring skeletonized dials. |
| MP (Masterpiece) | Pure Innovation | Pushing the limits of power reserves (up to 50 days) and non-traditional displays. |
4. 2026 and Beyond: Defining Modern Luxury
As of early 2026, Hublot continues to dominate the cultural conversation through its “Hublot Loves” partnerships. Whether it’s the Big Bang Tourbillon Novak Djokovic GOAT Edition, which incorporates materials from the champion’s own racquets and shirts, or collaborations with industrial designers like Samuel Ross, the brand proves that a watch can be a narrative piece.
The recent launch of the Big Bang Original Unico marks a 20-year milestone, refining the icon with a more sculptural 43mm case and the upgraded Unico 2 manufacture movement, featuring a 72-hour power reserve and a patented double-clutch system.
“A Hublot is not just a watch you wear; it is a statement of where you are going. It is the refusal to be static in an industry that often celebrates the still.”
Conclusion
Hublot remains the choice for the collector who values audacity over anonymity. By relentlessly questioning what a watch can be made of, the Maison has ensured that it doesn’t just keep time—it defines the era.