Brand.com has filed for bankruptcy

Brand.com is underwater.

The Center City tech company, which seemed to vanish into thin air earlier this year after a splashy domain purchase and a mayoral welcome in 2013, filed for Chapter 7 bankruptcy last month, according to court documents. Chapter 7 means that the company must sell off its remaining assets.

The company owes more than $1.9 million to nearly 70 people and organizations — including $52,000 to former landlord Keystone Property Group, nearly $200,000 to services like Salesforce, LinkedIn and content recommendation startup Taboola and more than $200,000 in pending lawsuits from former employees and clients. It reported a total of $104,000 in assets, the bulk of which is office equipment like computers, furniture and phone systems.

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The company reported making $11.8 million in revenue in 2013 and $8.5 million in 2014.

According to the filing, Brand.com sold its domain for $300,000 to what’s listed as “Silicon Valley.” The company had purchased it for a reported $500,000 from from MakerBot VP Chuck Pettis. Brand.com also sold NHQ.com, the domain for its content marketing identity News Headquarters, for $10,000. The Brand.com Twitter account has also been sold.

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As of May 5, 2015 Brand.com WHOIS record. We will find out the new owner of Brand.com domain in days to come.

Domain Name: BRAND.COM
Registry Domain ID: 1689056_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Update Date: 2015-03-17T14:58:30Z
Creation Date: 1995-04-21T04:00:00Z
Registrar Registration Expiration Date: 2023-04-22T04:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.480-624-2505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registry Registrant ID:
Registrant Name: Igloo Limited
Registrant Organization: Igloo.com Limited
Registrant Street: Level 1, 19 Auburn Street Newton
Registrant City: NZ-AUK 1023
Registrant State/Province:
Registrant Postal Code: NZ-AUK
Registrant Country: New Zealand
Registrant Phone: +1.8004778207
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: escrow@igloo.com
Registry Admin ID:
Admin Name: Igloo Limited
Admin Organization: Igloo.com Limited
Admin Street: Level 1, 19 Auburn Street Newton
Admin City: NZ-AUK 1023
Admin State/Province:
Admin Postal Code: NZ-AUK
Admin Country: New Zealand
Admin Phone: +1.8004778207
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: escrow@igloo.com
Registry Tech ID:
Tech Name: Igloo Limited
Tech Organization: Igloo.com Limited
Tech Street: Level 1, 19 Auburn Street Newton
Tech City: NZ-AUK 1023
Tech State/Province:
Tech Postal Code: NZ-AUK
Tech Country: New Zealand
Tech Phone: +1.8004778207
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: escrow@igloo.com
Name Server: BUY.INTERNETTRAFFIC.COM
Name Server: SELL.INTERNETTRAFFIC.COM