Celebrities, Rare Whiskey, Live Jazz, and Iconic Memorabilia Headline Art of Whiskey During Big Game Week 2026

SAN FRANCISCO (PinionNewswire) — As Super Bowl 60 arrives in the Bay Area, one of the week’s most anticipated luxury lifestyle events returns: Art of Whiskey, taking place Thursday, February 5, 2026, at the newly opened Foreign Lens Independent Cinema in San Francisco’s SoMa district. in San Francisco’s SoMa district.

Now in its fourth year, Art of Whiskey has become a signature Big Game Week experience, bringing together sports legends, entertainment figures, business leaders, and whisky enthusiasts for an immersive evening celebrating craftsmanship, culture, and connection.

The 2026 edition of Art of Whiskey is proudly presented by title sponsor Optima Sports Group, the leader in human performance modeling, delivering predictive data intelligence that helps elite athletes and teams maximize performance and gain a competitive edge across major professional sports.

An Elevated Whiskey & Lifestyle Experience

• World-class whiskey tastings featuring global and American brands
• Live jazz performances sponsored by Red Cat Jazz Preservation Society Inc.
• A premium cigar lounge featuring Belmaachi Cigars
• In addition to our gourmet food offerings, Ike Shehadeh of Ike’s Love & Sandwiches, will be on-site greeting guests and providing late night sandwiches
• Red carpet arrivals, VIP mingling, and media interviews
• Exclusive Memorabilia & Experiences

Expected attendees include sports celebrities, professional athletes, and entertainment figures, with RSVP’d guests such as Dwight Howard, Eric Metcalf, Godfrey, Danielle Moinet, Penelope Ford, Kip Sabian, and Toa Liona, among others.

Participating Whiskey & Spirits Brands

Guests will sample a curated selection of whiskies and fine spirits from around the world, including:

Scotch & World Whisky

GlenAllachie • Kilchoman • Filey Bay • Isle of Raasay • Lochlea • Nc’Nean • Ardnamurchan • Arran • Lagg • Seven Seals • Glenfiddich • Balvenie • Isle of Harris

Irish Whiskey

Dingle • Bushmills • Tullamore D.E.W.

American Whiskey & Craft Spirits

Tin Cup • Pendleton • Stranahan’s • Old Hillside • Frey Ranch • Smoke Wagon • Templeton Rye • 10th Street • Gentlemen’s Cut (Stephen Curry Bourbon) • Sausalito Liquor

Additional Spirits

Featuring the boutique craft Bennie Redd Vodka • Smuggler’s Rhum

Plus additional brands and limited expressions.

Exclusive Memorabilia & Experiences

Art of Whiskey will also feature high-value sports, music, and cultural memorabilia available for purchase, including:

• Team-signed authentic helmets from the Seattle Seahawks and New England Patriots
• Taylor Swift signed double-album montage
• Lionel Messi World Cup Champions signed jersey
• Rolling Stones group-signed guitar montage
• Bucket-list experiences including The Masters Sunday Championship, Kentucky Derby Experience, and Formula 1 Race Experience

First-Ever U.S. Tasting & Live Entertainment

Guests will be among the first in the United States to taste Wald Mineral Water, a premium Swiss mineral water making its U.S. debut exclusively at Art of Whiskey.

Media Coverage & Press Access

Art of Whiskey 2026 will receive on-site and pre-event coverage from national and international media outlets, including:

• Dallas Sports
• 1911 Media
• Fanantics
• Daily Mail
• The Mirror U.S. & Express U.S.

Accredited media will have access to red carpet arrivals, interviews, performances, and event highlights.

Event Details

Event: Art of Whiskey 2026
Date: Thursday, February 5, 2026
Red Carpet: 7:00 – 9:00 PM
Event Time: 7:00 PM – 11:00 PM
Venue: The Foreign Lens Independent Cinema
Address: 460 9th Street, San Francisco, CA
Tickets & Info: WhiskyEDU.org

About Whiskey Education Foundation

The Whiskey Education Foundation (Whiskey EDU) is a nonprofit organization dedicated to promoting responsible consumption, whisky education, and professional development within the hospitality and spirits industries through curated tastings, training, and cultural experiences.

Media Contact Information

Douglas Smith
Whiskey Education Foundation
Doug@whiskyedu.org
http://whiskyedu.og