If you’re new to marketing your blog, there is one type of marketing that you should begin doing immediately. It’s called link building. Link building is one of the most popular and effective ways to grow your website traffic and it’s relatively easy to do.
A link building strategy will do two things. The first is that it will give you a higher ranking on search engines such as Google because you have other websites linking to your site. This makes Google believe your website is more credible.
The second thing that a link building strategy will do is make it easier for people to find your website. Anyone can enlist this form of marketing to drive traffic to their website. One good example is the law firm Diamond and Diamond run by Jeremy Diamond who is a Toronto brain injury lawyer among other things.
Diamond and Diamond is well-known for their unique marketing strategies and as a result, they have driven thousands of people to their website in recent years.
So what strategies work the best for people who are new to link building?
Quora is a cool site where people can ask questions and receive answers from professionals in the field. For instance, if you have a question about marketing your new website, you can post it there to gain advice.
Create an account and look up questions that are in your niche. If you’re a travel blogger and you’ve written an article about travel in Spain, you can see if anyone has questions that relate to traveling in that country. Answer their question and you can add your link at the end in case they would like to read more in-depth.
Commenting on other blogs is a great way to become known in your niche. Read other bloggers who write about similar topics. Many bloggers will have a spot in the comment section where you can link your website.
Leave a nice comment about their article and add your website. Just make sure that you don’t come off as spammy, or you may have your comment removed. If you do this consistently, you may also form relationships with the bloggers and have the chance for a guest posting opportunity.
Inter-link Your Posts
When you’re writing articles, it’s important to link past articles that you’ve written. This will help to keep your readers engaged while simultaneously reducing the bounce time on your website.
For instance, if you’ve written a post an ‘introduction to widgets’ and your latest post is on ‘widget fashion’, then be sure to link the articles together. It will also help Google to index your websites pages.
Utilize Your Social Media Platforms
Once your blog is up and running, you should also create social media accounts to share your content. The two big ones to hit are Twitter and Facebook, though the more you have the more potential traffic you can drive. Link your website in all of your social media biographies.
Also, make sure to share your new posts on all of your social media platforms. Even if you don’t have many followers, you are still creating more links for yourself online. Plus, if you do gain any shares or retweets, you’re continuing to spread your content in front of more eyes.
Develop an RSS Feed
An RSS feed will allow people to easily keep track of your latest articles without having to subscribe to an e-mail list. This is as simple as downloading a plugin and following the instructions to get it all set up.
Free Website Directories
Using free website directories can be hit or miss. In my experience, they often resulted in little traffic, but all traffic is valuable when you first begin blogging. Many bloggers own their own website directory for people in their niche in order to gain more traffic themselves in a link exchange.
Search for web directories in your niche and send e-mails to people who run them with your website details. These are also a wonderful way to find other bloggers in your niche.
Lastly, and perhaps most importantly, guest blogging is an effective way to drive in traffic and make your own website appear more credible to search engines. If you have an article idea for a blogger, send it to them and see if they would be interested in posting it for you. In return, you’ll be able to link to your website.
An important tip for this is not to try to publish on the most popular blogs in your niche, but the one’s closest to your traffic level or slightly above. You’ll have the best chance of guest posting on sites which are similar to yours.
Leaving reviews on Amazon is similar to Quora. Essentially what you’re aiming to do is become a credible reviewer. You’re able to put a link in your profile and offer genuine reviews on products you’ve used. This works especially well if you are reviewing products within your niche since you’re targeting your demographic.
The more reviews that you leave, the more likely it is someone will stumble upon it, click your profile, and head to your website. Even if you don’t feel like putting the effort in, you can still post your link in your profile for simple Google ranking purposes.
Lastly, it’s important to mention online forums. There are forums for every kind of niche, so you should be able to find 2-3 (or more) rather easily. Create a profile and place your link in your profile. If you’re an active member of the community, you may find some die hard followers who will love your content.
The reason that going after online forums is so important is because it’s directly in your demographic. Therefore, as long as your comments on interesting and insightful, you’ll easily gain notice and interest among the current community.
A solid link building strategy is going to increase your website traffic a lot, especially when you’re new. Links will stay active for a long time, which helps to create a snowball effect to drive in more traffic. By placing your links in each of the places listed above, you’ll be able to increase the amount of unique hits you receive.