When starting a business you need a matching domain name for your online presence. You want it unique and special, you want it short and memorable.
Here a few tips from Entrepreneur website.
Choosing a domain name is one of the most important decisions you will make for your business. Your domain name characterizes your business, labels your business, and will stick with your business for a long time.
In most cases, you should choose a domain name at the same time you choose your business name. When your domain name matches your business name, you have a far better chance of being remembered while at the same time keeping your branding cohesive and unified.
Make it memorable.
The brain has remarkable powers of memory, but the domain you choose should cater to these powers.
- Unique. The best domain names are not an ordinary combination of words or phrases. They stand out in the memory because they are unusual.
- Visual. The more areas of the brain affected, the more memorable something is. If your domain name suggests something that can be seen or touched, this enhances its memorability.
- Catchy. The easier it is to say, read, and repeat, the easier it is to remember.
- Ordered. The brain likes things to be organized. Memorization is basically the process of organization. The better a domain name is organized, the more memorable it will be. For example, “SellYourPhone.com” has order. But “PhoneYourSell.com” doesn’t make any sense.
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