Salesforce Bets a Reported $2.7 Billion on Cresta’s Voice Agents as NiCE Cuts 5% of Staff to Chase Contact-Center AI
Salesforce agreed to buy voice-agent startup Cresta in a deal reported at $2.7 billion, while NiCE cut about 5% of its workforce to fund customer-experience AI. Here is what the shift means for how businesses answer the phone.
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