Uber Got Just Four Rides From AI Agents in Its Busiest Week as Booking, Airbnb and Hilton Admit Personal AI Assistants Barely Move Bookings Yet
Travel giants are lining up deals with Meta’s Muse, Instinct and OpenAI, but earnings calls show AI assistants drive under 1% of bookings so far. The few travelers who do arrive convert at up to five times the normal rate, and that is setting up a fight over who owns the booking.
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