Social media marketing is one of the most popular and effective forms of marketing. According to the study, the marketing budget for social media marketing has increased to 12%, and this percentage is expected to further increase in the future. It’s increasing because of the very impressive return on investment from the social media marketing campaigns.
The no. of active social media users is increasing every single day. According to the statistics, there are over 2.45 billion active social media users all over the world, and this number is expected to rise to 2.9 billion in 2020. Furthermore, the people spend a lot of time on various social media platforms.
The key to success in the social media marketing is an effective social media strategy. And, there are many digital marketers who have not been able to get a good return from the campaign due to a poor strategy. The best way to avoid the poor strategy is by knowing how to stay away from obsolete strategies.
Ways to stay away from obsolete social media marketing strategies
Many digital marketers have made a lot of mistakes in the past, and the people have learned from their mistakes. A poor social media marketing strategy will not only hamper the performance of a social media channel or a page, but it will also negatively impact the goal to improve search rank of the websites in the popular search engines.
Here are some of the ways to avoid obsolete social media strategies:
- Emerging trends
The problem with traditional marketing approaches is that all the marketers try to emphasize on convincing the people to buy the product by telling them why the product must be purchased by them.
However, the social media marketing should not be revolved around only convincing the people to buy the product. It should emphasize on the latest trends that are seen on the market to provide valuable insights to the followers.
The social media page should assist the customers to choose the products by providing them comparison, insights, and information. This will make the followers more interactive with the pages, making this form of marketing more effective.
- Selecting the platform
There are plenty of social media platforms on the internet, and it’s practically impossible to manage time to each and every one of those platforms. Not all the social media platforms will provide a desirable return, so it’s better not to waste time on all of them.
The useful, attractive, and popular social media platforms must be selected out of the rest. The selection of social media platforms depends on the nature of business as well. For an instance, the fashion brand may prefer to spend more time on Instagram, which is an image-sharing website, than the Facebook.
One must also look at the right time to post when the maximum number of people is online on the social media platforms. The peak time for each social media platform is different.
- Grabbing the attention
The regular person scrolling the Facebook wall looks at hundreds of posts every minute. One cannot expect a person to notice each and every post. The posts, which are attractive, are the ones that the people are interested in.
Do not make the headline or the description of the product so boring that the readers do not even want to take a look at the post. The digital marketer should also focus on other factors other than language or headline.
According to the study, the visual content has 40 times more probability of being shared in comparison to plain text posts. In the image-sharing social media platforms, the importance of the image increases even more.
Try to have a high-quality image for each post. Also, try to vary the types of images, such as infographics, meme, and so on.
- Publish fresh content
No one wants to follow the page that always keeps on posting the same old information. Try to find out interesting information and make your product special, so that the followers would want to share that information or product with another person.
Come up with something new every time to grab the attention of the customers and to engage them. For an instance, you can provide discount coupons or organize an interesting event every now and then. Organize a contest every once in a while and give your followers the chance to win the prizes, and encourage them to share the posts.
- Be active
Social media marketing is not only about posting a great content one time and leaving out the page inactive.
According to the study, 71% of the people who have had a nice experience with a brand on the social media platforms are likely to recommend the brand to others.
Interacting with followers on the regular basis, and posting insightful posts regularly can help in building a good relationship with the followers. Allow your followers to put forward their questions and get back to them as soon as possible.
Being active can help you reach out to more followers on a regular basis. If there is a really interesting content, then you can do sponsored blog posts to further enhance the reach of the content.
More and more marketers have now started to include social media marketing to their overall marketing plan, which has increased the level of competition in the digital world. A poor marketing strategy can prove to be very costly for the brands.
According to the statistics, around 95% of the online adults in the age group of 18-34 are most likely to follow the brand online. The digital marketers who can plan and implement an effective marketing strategy can reach out to potential customers and retain them.
However, the digital marketers with poor strategy will miss out on a huge opportunity to capitalize on it. By following the tips mentioned in the above section of this article, you can avoid obsolete social media marketing strategies and develop an effective social media marketing strategy that can provide a desirable result.