Booking Holdings Says AI Assistant Users Book Twice as Often, Even as a $1 Billion FTC Hit Over Priceline Fees Dents Its Quarter
Booking Holdings says travelers using its AI assistants at Priceline and Agoda convert at about twice the rate of non-users, as room nights rose 7% and gross bookings hit $54.5 billion. The same quarter carried a $1 billion FTC-related charge over fees and support, and a much slower holiday outlook. Here is what it means for travel businesses.
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