In a rapidly changing world, SEO strategies must also change because you may not notice new rules or factors used by Google to rank websites. In order to stay on top of the game, you must take note of the following strategies;
#1: Improve upon your engagement, if you want to get to the top
Engagement is simply your ability to hold and retain the attention of your users. Google values the amount of time a reader or visitor spends on a web page, and this is why Google is ranking websites with more user retention than other sites. Google’s rationale for using users’ retention is on the premise that a user will spend more time on a page when he or she finds it more useful. You can improve user engagement on your web pages in five main ways;
- Make your web pages formatted for easier reading, especially through shorter paragraphs, short sentences, sub-headings, and bullet points.
- Make use of bucket-brigades, which means breaking each ideal into several sentences or phrases.
- Add the right images, sparingly across your web pages.
- Write in an “inverted pyramid” structure. Start with the most news-worthy information, then follow this with key or important details, and end with general information or background.
- Make sure your bounce rate is lowered. The bounce rate is the number of people who visited your site but left without taking further steps. Poorly designed web pages for instance may force visitors to leave your sites hurriedly.
#2: Make use of Google Optimize by Google Analytics
Google Optimize from Google analytics assist users to increase customer engagement, as well as conversion. This is a user-friendly program that comes as a free or paid (advance versions). Advance modeling and A/B testing are some of the features you can find here, and these tools test the speed, user variations, aesthetics and other components of your site that can attract users.
#3: Extend the length of your existing web pages
According to a recent report published by “Backlinko”, the longer the content of a page is, the higher the chances of it getting ranked higher on SERPs. Creating 2000 word contents is not suitable for everyone, however, it is much easier and far better to extend the number of words on a web page from 500 to 750 or from 1,200 to 2000 words. Rather than generating and writing your contents from the scratch, why not search for contents that are already performing well on Google and extend them. You can learn more about this strategy, click on this link; https://www.linksmanagement.com/how_to_get_ranked_top_10_on_google/
#4: Do not ignore YouTube SEO
Most web owners often ignore the fact that YouTube SEO plays a critical role in driving traffic and increasing Google search engine ranking. Researches has shown that 55% of keyword searches on Google return a minimum of 1 video and more than 80% of video search results are from YouTube. With over 3 billion video searches every month, YouTube remains the second largest search engine and it is even bigger than the combination of Bing and Yahoo.
Focusing your content search with YouTube links will help you leverage on the visual powers of YouTube. This means people can search texts and videos directly from Google and your website will keep popping up in search engines. Other strategies you should consider, in order to get to the top of Google include the use of web browser caching – for temporary storage of web data such as HTML, for the purpose of reducing the bandwidth consumption of your site. For more information on this, simply click on the following link; https://www.linksmanagement.com/how_to_get_ranked_top_10_on_google/.
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