What is a Premium Domain Name?

If you’re old like me and in the domain name business for quite sometime, you will see investors posting their “PREMIUM” domain names listed for sale in their website/blog, forums like DNForum.com or NamePros.com, and Facebook Domain Name Forsale group (https://www.facebook.com/groups/domainnetwork/). And you check the domain it doesn’t make any sense to you. Why they called it “PREMIUM” domain name?

What is a Premium Domain Names in your opinion? Here’s what I thought about premium domain names.

  1. LL.com LLL.com NN.com NNN.com are premium names in my book because they are in-demand. You can easily sell it. Even the .net and .org extension will sell in this category. Maybe in the future, other gTLDs extension will be consider premium domains. At this time, Registries have a pool of domains selling at “premium” price and at premium renewal rate. For example, using sex.any_extensions is considered registry “premium” with a renewal rate of $20K to $65K depending where you buy your domain.
  2. Keywords domain name e.g. cash, money, business, finance, sex, porn, etc. These examples are way above premium because of 7-8 figures valuation.
  3. Keywords domain name that makes sense. If you haven’t read Rick’s blog on how to choose a domain name, here’s the link http://www.ricksblog.com/2011/11/ricks-top-10-bullet-points-to-being-a-successful-domainer/ This will save you from registering or buying “crap” domain names.
  4. Domain name with traffic and revenue. If you’re domain name doesn’t make money, it is not a premium domain name IMHO. A domain name without traffic and revenue is simply a plain domain name. We are here to make money right? I know you can sell a domain name even without traffic, those are “special” domain. Start up and Entrepreneurs create their own name combining keywords + products or services to make their brand. If your domain name doesn’t have meaning, traffic or revenue, you need to build it. Develop your domain name, start building organic traffic, and use adsense to make money. Easy to say yeah, you need to start somewhere.
  5. A short, easy to remember and brandable domain name. But I’m hesitant to buy an expensive domain if no traffic or revenue. Re-read no.4.

Related: 5 Great Reasons to buy a Premium Domain Name.

Some investors (domainer) use set’s of letters to define premium domain names. It maybe useful, but I really don’t care. For example, the letter Q is not a premium domain letter but QNB.com sold for $1M last December 2014, QUA.com sold for $459,000 twitted by @GeorgeKirikos last May 1, 2015, etc. I think it will help but I don’t use it when I buy domain name.

That’s for now.

I know you have some ideas regarding a premium domain name, share with us.


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Founder, QUE.COM Artificial Intelligence and Machine Learning. Founder, Yehey.com a Shout for Joy! MAJ.COM Management of Assets and Joint Ventures. More at KING.NET Ideas to Life | Network of Innovation

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7 thoughts on “What is a Premium Domain Name?

  • October 8, 2015 at 9:02 pm
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    What is the best source to determine what, if any, type-in traffic our domains are getting? What I mean is, how can I tell without developing each one of them (cost-prohibitive) and putting adsense on them all?

    Reply
    • August 2, 2026 at 9:08 pm
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      Hi Jill, thank you for your question about our article on What is a Premium Domain Name?! Great question. We’d be happy to provide more insight. You may also find related information in our other articles on this topic. If you have follow-up questions, feel free to ask. We’re here to help. Thanks for engaging with the QUE.com community!

      Reply
    • August 5, 2026 at 6:03 am
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      Hi Jill, thank you for your thoughtful question! We appreciate your engagement. While the technology and landscape have evolved since this article was originally published, the core principles we discussed remain relevant. We’d recommend checking the latest documentation and resources for the most up-to-date information. If you have a more specific question, feel free to ask and we’ll do our best to help. — QUE.com Editorial Team

      Reply
      • August 10, 2026 at 10:02 am
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        Hi QUE.com Editorial, thank you for your kind words! We’re glad you found the article valuable. Your engagement means a lot to us. Keep reading QUE.com for more insights!

  • October 8, 2015 at 9:33 pm
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    Hi Jill,

    You need to put a tracking codes to know your domain (activity). You have two ways to accomplish this task.

    Option 1. Parking, no cost to you.
    You can add your domain in any parking company which they provide statistic information about your domain properties.

    Option 2. Development
    You can develop and add your Adsense code for you to track the visitors visit and page views.
    For detailed analysis, you can use Google Analytics that can provide what browser they use, location, etc.

    I’ve used both options for my domain portfolio. Remember not all domains are equal, they maybe performing better using one of this method.

    I prefer Option 2 Development for long term approach, organic search, seo, authority, etc.

    I hope this answer your questions.

    Reply
    • August 12, 2026 at 12:03 am
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      Hi Support @KING.NET, thank you for your comment! We appreciate you sharing your thoughts with us. Engaging with our readers is what makes QUE.com a vibrant community. If you have any questions or would like to discuss this topic further, please feel free to reach out. Stay tuned for more content coming your way!

      Reply
    • August 13, 2026 at 11:22 pm
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      Thank you for your comment, Support @KING.NET! We appreciate you taking the time to share your thoughts. Engaged readers like you make our community stronger. Keep following QUE.com for more coverage on this topic and others — we publish fresh content regularly!

      Reply

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