Running Ecommerce Business Using WordPress

‘Success doesn’t come overnight, it takes years’. For most businesses today, there are many challenges which come alongside inhibiting success. There are endless pitfalls once you enter the market of 21st Century, and the number of solutions are quite minimal. Surviving amidst the giants of today, let alone running a business successfully is a daunting task. In such cases, the only option a business has is to turn completely e-commerce.

What is an e-Commerce Business?

In simple words, an e-commerce business is the one, which not only functions as a brick and mortar franchise or an online platform, but also sells their product or services to the online world. In order to open and run an engaging e-commerce business, many tools and platforms have been made available for us.

These platforms offer interactive tools, and a list of benefits for the e-commerce business owners. One of these tools, which have been successful in shouldering many giants of today is WordPress. However, many forward-driven entrepreneurs or firms might not know the benefits of going e-commerce with WordPress. Here is a list of some of the key advantages, you will acquire by choosing WordPress to run your e-commerce business.

Benefits of Ecommerce Business Using WordPress:

Open-Source Software:

Being able to modify the source code of your website, and customizing it according to your need is a blessing in today’s electronic age. This is certainly possible with WordPress, as it is an open-source software, and lets people modify the source code, in any way they deem fit. With the help of WordPress, you are not only in full control of your online business, but are also free of any limitations or restrictions, which are imposed by a regular e-commerce portal.

Ease of Use:

One of the biggest advantages of running your e-commerce business, with the help of a site such as WordPress is the user-friendliness, which you are offered. The website is extremely easy to use, and all the tools have been integrated to make life easier for an e-commerce business owner. You can easily install plug-ins, configure your site, use it and manage anything you would like organized over your online shop. Moreover, order management and the monitoring of sales is quite easy with the help of WordPress.

Engaging Themes:

WordPress works on a and co-ordination of themes and plug-ins. The themes are responsible to cater the layout of the website and the plug-in determine the functionality which has been provided by the site, to the owner of the online shop. Luckily, WordPress has an abundance of both and provides the most engaging themes you can use for your e-commerce business. Moreover, these themes can be changed whenever you want, in order to give your website a complete makeover. This saves the money you have to pay a professional website designer as well.

Free Of On-Going Fee:

Unlike some of the other online e-commerce platforms, which not only charge a transaction fee, but also charge you a flat monthly fee, WordPress is exceptionally cheap. It only charges you for whatever you need and whichever service you have purchased. Moreover, by paying just for the domain name, you have an easier and cheaper way to own and run an e-commerce business, with the help of WordPress.

Content-Integrated Platform:

This content integrated platform helps you in making use of all the content you have posted on your e-commerce website, in a better way. With the connectivity it provides between blogs and articles, you have the ability to produce posts, which can help engage people in getting your product or service, while only spending time on writing and cutting down the costs of elongated marketing strategies.

Several Tools:

If you want your e-commerce website ranked high among the SEO optimized sites over the internet realm, WordPress is the right option for you. This platform initially started out as a blogging portal and grew to become more than that. However, it still provides you with the content optimizing tools, which can help you make all the content SEO friendly and become known locally, as well as internationally.

Secure and Flexible:

WordPress might not be as famous as some high-charging e-commerce platforms, for catering the vulnerabilities an e-commerce website might have, but the truth is that this platform provides exceptional security when it comes to your online store. With the help of several, powerful security options such as Wordfence or Securi, you have the ability to manage your website in a safe and protected way.

Customize Your Product:

A product needs to be continuously updated of and on if you are looking to run a successful e-commerce business. Nonetheless, if you have a list of different products, such as clothing, it might become quite challenging to deal with each customizing regularly. However, with WordPress, the user-friendly dashboard allows you to take updating a product to a whole new level.

Multiple Payment Methods:

A successful and good e-commerce business needs to make sure that it can provide its customers with different payment gateways. WordPress makes sure to provide the entire payment process effectively, and keep it safe with the encryptions it uses. Moreover, it caters few of the biggest online payment methods such as PayPal and Worldpay, in order to make sure that your clients can enjoy exceptional convenience.

The Bottom Line:

The internet is a vast realm, and its use has grown significantly in the last few years. With the usage of internet and the newest buzzword in town – e-commerce business growing like wild fire, turning your business online has played a pivotal role in the global economy. For people who are running their e-commerce business, choosing WordPress can be the best option. With the interactive tools WordPress provides, any e-commerce business can become successful, at least locally.

If you want help in creating your e-commerce business through different portals available online, I can help you with that. With my years of expertise and exceptional track record, I’ll make sure to provide you with the best knowledge on how to survive in the competitive market, and how to run your e-commerce business effectively. For more information on WordPress, visit

Paul Warren

I’m an entrepreneur. In 2014 I successfully exited Warcom, an online business I started in 1998. At it’s peak Warcom had 15~ employees with revenues of 2-3 million a year. My latest venture is Insiteful – an agency that specialises in eCommerce marketing.

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